WordPress SEO Tutorial for Beginners (Search Engine Optimization Basics)

In this tutorial, you’ll learn the basics of WordPress SEO and how to use its built-in features in combination with the Yoast SEO plugin.
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WordPress is a content management system (CMS) which was commonly used as a blogging platform. But it has developed into much more than that.

It is now used by millions to create all sorts of websites from ecommerce websites to business websites and more.

WordPress SEO is no different than just regular search engine optimization. WordPress is a tool that makes traditional SEO techniques and strategies easier to implement and technically sound.

In this tutorial you’ll learn:

1. How to choose a WordPress theme without compromising technical SEO.
2. Whether you should choose HTTP or HTTPS as well as www vs. non-www versions.
3. The “optimal” permalink structure and how to set it up.
4. Basic plugin configuration for Yoast SEO.
5. The difference between posts and pages.
6. What the title and custom URL features mean from an SEO perspective.
7. On-page optimization best practices with the WYSIWYG editor
8. On-post/page Yoast SEO settings.
9. Using pages to manipulate your URL structure.

This is the first video in a two-part series. The next video will cover advanced SEO techniques using WordPress.

Additional Resources:
Best On-Page SEO Techniques ►
On-Page SEO Study ►

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9 Comments

  1. mohammad fuaad says:
    August 24, 2019 at 3:56 pm / Reply

    How many times should we use our keyphrase in paragraph/article?

    • Ahrefs says:
      August 24, 2019 at 3:56 pm / Reply

      As many times as you think it should. Read your post and check yourself if you feel comfortable during the process. Do not staff keywords.
      – Max

  2. Targeted Viewers says:
    August 24, 2019 at 3:56 pm / Reply

    Yeah wordpress has a lot we can do to help with seo. Great video

  3. Ant says:
    August 24, 2019 at 3:56 pm / Reply

    Can you move your laptop to the right a little bit more

  4. Obinna He says:
    August 24, 2019 at 3:56 pm / Reply

    Love your video on search engine optimization.. Never new it is an easy way to earn income as an affiliate marketer if you do it right. I am happy i stopped by. Great video

  5. dyrectory com says:
    August 24, 2019 at 3:56 pm / Reply

    Thanks Ahrefs for the WordPress SEO tutorial! 👏🏻 🌍 💻

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