The Advanced Guide To CONTENT WRITING | Bangla SEO Tutorial Part 5 | #CONTENT_WRITING

Why Technical SEO Is The Only Skill You Really Need
Shayaike Salvy

What is Technical SEO?
It covers following search engine requirements in order to improve crawling. These requirements are constantly changing and becoming more complex in order to keep up with the search engines.

Technical SEO elements
-Page Speed optimization,
-SEO Friendly Content Writing,
-Page Speed Analysis,
-Mobile Friendly Checking,
-Robot.txt,
-Schema.org Markup
-Canonicalization
-NoFollow and DoFollow,
-Reputation Building,
-Competitor Site Analysis.

Page Speed optimization
Page speed is often confused with “site speed,” which is actually the page speed for a sample of page views on a site. Page speed can be described in either “page load time” (the time it takes to fully display the content on a specific page)

SEO Friendly Content Writing
SEO content is any content created with the goal of attracting search engine traffic.

Page Speed Analysis
how well your site loads and provides actionable recommendations on how to optimize it.

Page Speed Analysis
-Enable compression
-Minify CSS, JavaScript, and HTML
-Reduce redirects
-Remove render-blocking JavaScript
-Leverage browser caching
-Improve server response time
-Use a content distribution network
-Optimize images

Mobile Friendly Checking
Test how easily a visitor can use your page on a mobile device.

Robot.txt
Robots.txt is a text file webmasters create to instruct web robots (typically search engine robots) how to crawl pages on their website. The robots.txt file is part of the robots exclusion protocol (REP), a group of web standards that regulate how robots crawl the web, access and index content, and serve that content up to users.

Schema.org Markup
Schema.org (often called Schema) is a semantic vocabulary of tags (or microdata) that you can add to your HTML to improve the way search engines read and represent your page in SERPs.

Canonicalization
A canonical tag (rel canonical) is a way of telling search engines that a specific URL represents the master copy of a page. Using the canonical tag prevents problems caused by identical or “duplicate” content appearing on multiple URLs. Practically speaking, the canonical tag tells search engines which version of a URL you want to appear in search results.

NoFollow and DoFollow
Nofollow links attributes do not allow search engine bots to follow the link.
Dofollow links allow all search engines to follow them and reach our website.

Reputation Building
A better reputation tends to result in more opportunity. Better PR, positive online content, and glowing earned reviews result in a line of defence against negative content.

Competitor Site Analysis
Competitor analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats.

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