Infinite scroll is common on websites, but did you know it can be bad for SEO! Bruce Clay explains why in this Ask Us Anything video!

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Here’s the full question: “As a front-end developer, my mission is to design beautiful and user friendly websites for my clients. I’ve been getting a handful of requests to design websites incorporating infinite scroll. As much as I want my clients to get what they want, I do not want to set them up for failure and I’ve read that infinite scroll is bad for SEO. So my question is: Why is infinite scroll bad for Search Engine Optimization and should I discourage my clients from requesting infinite scroll websites?”