What’s the Difference Between SEO and SEM?

You may have heard the terms SEO and SEM used interchangeably at times, but they are two slightly different things. When people refer to SEO, they usually mean raising organic (unpaid) traffic on search engines like Google, Bing, or YouTube. SEM usually refers to both paid ads (AdWords, Bing Ads) as well as organic SEO. Agencies that push SEM usually have an emphasis on paid ads and Pay Per Click (PPC), but also do some SEO.

#LockedownSEO #seo #sem

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