What is SEO? We Lift the Veil on Search Engine Optimisation.

Search Engine Optimisation (SEO) is, for many people, one of those topics that seems to be clouded in mystery.

At Marathon SEO Services, we’re here to lift the veil on ‘What is SEO’.

SEO is at the heart of a vast number of digital marketing strategies. It is a technique that is designed to make websites more visible on the internet via Search Engines (Google, Yahoo, Bing, etc).

The two major aspects of SEO are ‘On-Site SEO’, and ‘Off-Site SEO’.

On-Site SEO is what helps Search Engines, like Google, know what your website is all about.

On-Site SEO involves changing the URLs, text, page titles, and other relevant information contained within the HTML code of your website.

For example: If you have a website about plumbing, the Search Engines will read the optimised HTML code of your website, and put your website on a list of results about plumbing.

That way, when someone searches for a plumber, they will get a list of relevant websites in return.

Off-Site SEO is what gets your website to the top of these lists (search results).

Whenever someone links to your site, talks about your site, or references your site, it’s like a talley or a point for your website.

Off-Site SEO helps you collect lots of these talleys (and the most powerful talleys) to help you move up to the top of the search engine results.

Without solid On-Site and Off-Site SEO, your website will never be found on the Internet.

We are experts in SEO, and are a one-stop-shop for all of your digital marketing needs. We can help make your website visiable on the internet.