If you’ve been on the internet for a while, you may have heard about SEO, or “Search Engine Optimization.” But do you know what SEO really is — and the effect it has on writing? While some SEO tips are good — like citing your sources with added external links! — others make writing stilted and awkward. (For example, have you noticed how many times “SEO” has appeared in this paragraph?)

In this episode, R.S. Benedict and Matt Keeley talk about the technical side of what SEO is and how it’s ruining writing.

About Rite Gud: R.S. Benedict is an author, appearing in Fantasy and Science Fiction and Gardner Dozois’ The Very Best of the Best: 35 Years of The Year’s Best Science Fiction. Matt Keeley, founder of Kittysneezes, is producing Rite Gud for KS Media, LLC. Rite Gud is a Kittysneezes production. If you have questions, comments and concerns, email ritegudwithrsb – at – gmail – dot – com. Rite Gud is also on Patreon, at patreon.com/ritegud. Patrons receive access to the official Kittysneezes Discord, exclusive episodes, critiques and more.