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Yoast is one of the most popular WordPress plugins available through your site’s back office. To install it simply click on Plugins then Add New and then type in Yoast. It will probably be one of the first to appear at the top of the page.

Yoast is a guide for bloggers to follow and should be treated as such. It may not get everything right. You are better to include the main focus keyword in a few of the headlines and not them all. It is important that you use as many keywords as possible in the headlines and subheadlines. Think about what people are likely to include in a Google search when searching for your post on Google.

Remember, it is important that you have as many green bullets as possible. Amber ones are ok if need be, but overall there needs to be many more green bullets than amber and definitely not any red.

In this video, I have also included methods for you to change the alt text so that your images have the focus keyword embedded within them.