The commercials played during the Super Bowl each year are a big source of conversation. But after a couple weeks the buzz and hoopla around them fades out. When it comes to your own website, and your own digital marketing, make sure that you were consistently posting content both on your website, and on your social media channels. Your website and your digital presents on other platforms as a means of cultivating brand awareness and customer acquisition. Make Sure your digital marketing efforts are consistent throughout the year. Consistency wins the race.