An interesting thread from SEO Twitter: John-Henry Scherck commenting on how SEO has changed over the last five years. “Testing out SEO” or dipping your toe in the water is effectively the same as not doing SEO at all. Especially in competitive verticals.

In his words: SEO is “now an operational commitment & discipline no longer a growth hack.”

Long gone are the days when you could do a quick-fix and get instantaneous results. The gap is widening between large brands with organizational resources and small brands that don’t create content, invest in design, or focus on branding.

The original tweets by John-Henry Sherck:

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