As a digital marketer, you might have heard about structured data, JSON-LD or Structured Data Testing Tool. But what is structured data and what do these terms mean exactly? What does structured data do? Why should you implement it and what does it have to do with SEO? For all of you who don’t know what structured data is: this video will make it clear to you!

This is a no-hype session focuses on SEO tips that will help you move the needle. No complex theory but highly actionable SEO tips.
This session will have SEO tips for all levels of experience. Join ex-Google engineer Fili Wiese to learn all about structured data and how to make it work for you and avoid common pitfalls.

Who is Fili Wiese?
Fili Wiese is a well-known technical SEO expert. Fili is an ex-Google engineer and was part of the Google Search Quality team. At SearchBrothers.com he offers SEO consulting services with SEO audits, SEO workshops and successfully recovers websites from Google penalties.

What is Search Elite?
Search marketing continues to be the biggest and most powerful form of digital marketing. Search Elite is a conference designed exclusively for experienced search marketers. All the sessions are fast-paced, Q&A-packed, always informative and delivering the most forward-thinking digital strategies and tactics.

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Video gear:
Canon M50 with Canon EF-S 18-135mm f/3.5-5.6 IS USM Lens
Rode VIDEOMICPRO