When most people start out doing SEO, they focus on the hacks, tactics and little ranking signals, instead of first understand the big picture behind search engine optimisation.

The problem with that?

You won’t be able to judge, whether that small hack is just another desperate short-term move.

In this video we will dive deep into the mindset behind SEO.

We start by understanding Google’s history and what allowed it to become the leading search engine it is today [85%+ market share].

4:10 : Historically backlinks and keywords were the key ranking signals to dominate Google, however years of blackhat SEO and “hacking ranking” forced Google to adopt and to evolve.

7:08 : Today it’s all about RELEVANCY and QUALITY.

13:30 : Watch till the end to understand how marketing persona thinking can save you hours of keyword research.

Anything still unclear?

Let me know in the comments.