What is SEO?
Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

What goes into SEO?
To understand what SEO really means, let’s break that sentence down and look at the parts:

Quality of traffic. You can attract all the visitors in the world, but if they’re coming to your site because Google tells them you’re a resource for Apple computers when really you’re a farmer selling apples, that is not quality traffic. Instead you want to attract visitors who are genuinely interested in products that you offer.
Quantity of traffic. Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.
Organic results. Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don’t have to pay for.
SEO Consultants Guide To Search Engine Optmization:
Here’s a comprehensive SEO tutorial for complete beginners, that’ll teach you how search engine optimization fundamentally works in 2018. Completely free!
As a companion to the table, SEO Consultants Guide To SEO explains the ranking factors in more depth, in a tutorial providing tips and advice on implementing them.
1: Types Of Search Engine Success Factors
2: Content & Search Engine Success Factors
3: Site Architecture & Search Engine Success Factors
4: HTML Code & Search Engine Success Factors
5: Trust, Authority, Identity & Search Rankings
6: Link Building & Ranking In Search Engines
7: Personalization & Search Engine Rankings
8: Social Media & Ranking In Search Results
9: Violations & Search Engine Spam Penalties
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