SEO is an acronym that stands for search engine optimization, which is the process of optimizing your website to get organic, or un-paid, traffic from the search engine results page.In order to do this, search engines will scan, or crawl, different websites to better understand what the site is about.

What is a search engine? (0:57)
What is crawling? (1:32)
How does Google determine which search results are relevant for which users? (2:51)
What are the top 3 things I should do to make my website discoverable? (3:17)
Why is it important for a website to appear in the top search results? (7:52)