If you want your insurance agency (i.e., your website pages) to show up in search results you need to know a little something about SEO – search engine optimization. SEO is complex and constantly changing so actually *doing* it required professional skills and full-time dedication. The good news is that an insurance agent doesn’t to actually search optimize a website, an agent just needs to know what is important to get visibility and lead generation. Just that much knowledge will lead to better and more effective digital marketing decisions.