The term SEO Copywriting comes with a lot of baggage.. justifiably. Having come from the SEO game, CRO copywriter and Business Casual Copywriting founder Joel Klettke is the perfect source to talk the intersection of copy and search.

In this video, we talk how to mix CRO with SEO, why SEO plugins shouldn’t be the end-all for content writing, how to hire writers, and a whole lot more.

Listen on iTunes:

Agenda and Timestamps:
1:25 What’s your opinion of “SEO Copywriting” as a term?
7:22 How you can have success without TF:IDF
12:14 What SEO rules do you give writing teams? How do you train them?
14:20 How to evolve your thinking past word counts
16:09 Do you nudge writers at all to write longer posts?
18:41 How can you rank for “What is X?” without having super long posts?
22:10 Why the thought that people don’t read is wrong
26:32 Why 10x content is actually the wrong way to think about things
29:35 How to write a compelling service page that also ranks well
38:05 How to hire great SEO-focused writers
47:05 The importance of doing customer surveys

Show Notes:
Joel’s case study writing business, Case Study Buddy:
Joel’s post on how to write a service page that converts:
The service page Joel wrote:

Follow Joel on Twitter:
Follow Siege on Twitter:
Follow Ross on Twitter:
Email Ross: [email protected]