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Hello and welcome back in this lecture I’m going to briefly explain to you what ego or search engine

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optimization actually is.

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So let’s get straight into it.

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SC or search engine optimization is the name given to the activity that attempts to improve search engine

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rankings.

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This means that the more work you put into a CEO the higher your Web site will appear in search results

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and search engines like Google or Yahoo.

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Why is search engine optimization so essential.

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A CIO is essential.

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Because the majority of Search Engine users are more likely to click one of the top five suggestions

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in the search results.

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So to take advantage of this and gain visitors to your website or customers to online store you need

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to get into the top positions.

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Users trust search engines and having a presence in the top positions for the key was the user searching

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increases the Web site’s trust SEO is fantastic for social promotion of your web site.

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People who find your Web site by searching Google or Yahoo or any other search engine are more likely

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to promote it on Facebook Twitter or Google Plus or any other social media network.

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A CEO can put you ahead of the competition.

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If two Web sites are selling the same thing the optimized Web site is more likely to have the customers

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make more sales.

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Here’s a simple one to free guide to the basics of SEO right fantastic useful content that uses words

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and phrases used by people who search for your products and services make it easy for people to share

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and link to it.

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And finally keep doing it.

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Thanks for watching.

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I hope you enjoyed this video.

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I’ll see you in the next one.

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Goodbye.