SEO and SEM, what’s the difference?

Search engine optimization (SEO) and search engine marketing (SEM) can be a confusing concept to grasp. Is there even a difference between them?

Both terms are often used interchangeably, which makes matters even worse.

Improve your content’s ROI with the help of this step-by-step guide to ranking higher in search.

It is important to understand the difference between the two terms and that they are different.

What is the difference between SEO and SEM?



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