Marketing with SEO or PPC? Which One is Best Option for You?
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There are two leading Google search engine marketing strategies.
SEO (search engine optimisation) and PPC (pay-per-click).
Both strategies are totally different and it is tough to decide which one is ideal for you.
PPC refers to advertising on a search engine that bills you on a per click basis i.e. whenever a visitor clicks on one of your adverts.
The order of adverts is usually based on bidding prices, meaning that the advertiser who bids the greatest price per click will be listed higher.
These sponsored listings are called PPC listings or adverts.
SEO tries to improve your search engine page positions by varying a number of factors including link popularity, Page Authority, Engagement and so on.
If your web site is search engine optimised then certainly you are more likely to have a good visibility in the search engines.
A well-optimized and marketed site will be listed in the top results when a person searches for relevant keywords.
One of the best benefits of SEO marketing is you don’t need to pay for any clicks! Though you shell out for the page developer and copywriters time.
You can cover a large range of search terms with PPC, whilst with SEO effectively you need to create one webpage for each search term.
So reserve SEO for your most competitive search phrases which otherwise would be very pricey on PPC.
Once you have a PPC campaign running you will see which search phrases generate clicks and conversions so you can soon eliminate the non performing keywords.
So the most effective strategy is a mixture of SEO and PPC – either alone will be more expensive.
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