Episode 9: Search Engine Optimization (SEO) For YouTube Videos.
A discussion about the recent Department of Justice’s inquiry into Google monopolizing web search leads to findings that over 90% of searches are conducted on a Google property. This includes Google’s “normal” website, image/video search, and YouTube. Plus, 87.31% of search result that contain video snippets are serving YouTube results.

Add to this that YouTube is the second most used search engine and all signs indicate that YOU need to be marketing your business with videos.

This is what I’ll be covering today. Creating and optimizing videos!

This episode covers the following topics:
A brief overview of the DOJ investigation along with the blog and stats.

How to come up with ideas for recording videos.
A great resource is the use the most common questions that your clients have asked in the past. Compile a list of those questions and create a video that discussed the topic.

Presenting your videos.
Don’t worry about creating commercial quality masterpiece. Be sincere. Authenticity is what will create a connection between viewers and you. This will help to convert.

Creating titles
The easy methods and stats for how to add SEO value through you title.

Descriptions and keyword density
How long should your description be to get the greatest change to obtain high rankings?

Tag optimization
How to snoop on you competition to uncover the tags that they use and why this is important.

Video lengths and the the data for what lengths work best.
What lengths will get you the most likes? What will get your YouTube videos the longest views and what is the best for search engine optimization?

Additional marketing strategies and statistics.

Referenced blogs, stats, and resources:
Spark Toro Blog:
Wistia Study:
Tube Buddy: