It sounds crazy to say this, but my company is actually older than Google. We were around 20 years ago when Google first published The Webmaster Guidelines.

Some of their early guidelines were to have a clear hierarchy, don’t have excessive links, and to have a clear structure that relates closely to what people are searching for.

They were all pretty straightforward, except what we found was that web designers weren’t taking them into account when designing new sites.

Come on over to where you can get the step by step process and action steps.

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