Transform Your Mindset about SEO

What is SEO in 2018?
Justin Belleme and Sarah Benoit will discuss how SEO has changed over the last decade and why every business, organization, company, or brand that wants to increase organic search authority and traffic must change their mindset to make website usability, the visitor experience, relationship building, and collaboration their top priorities.

Find out what you need to know about Google, website optimization, link building, content marketing, and more.

What you don’t know can hurt you!
When today’s SEO best practices are compared to SEO strategies from 15 years ago, the differences are staggering. During our October Digital Drop-in, Sarah and Justin share how their work as SEO strategists and content marketers has had to constantly shift and evolve in order to keep up with changing best practices and algorithms.

Based on personal experience Sarah and Justin will explain why it’s essential that companies and organizations avoid using antiquated approaches to search engine optimization and make sure they are working to simply build an awesome, valuable, user-friendly website instead of trying to game their way to the top. In the words of Sarah, “Serve people and do it well, give your site visitors what they need and want. That’s the key to success.”

Learn more about the JB Media Institute and find out how you can join out continuous learning community and become a digital marketing rockstar.