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The goal of this video is to help you gain a better understanding of what alt text attributes are and how/why you should use them.

The ideal outcome is that your alt tags will be properly optimized, helping search engines understand images in your content.

This is important because alt text optimization is a part of on-page optimization.

You’ll have to do this with all images on your site.

The person that should be doing this is whoever is responsible for SEO, your webmaster, whoever posts the content on your site, your VA, or may be you.

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