In episode #690 of the Marketing School Podcast, Neil Patel and Eric Siu discuss how you can rank higher on Google without using SEO.
Tune in to hear why optimizing user experience is key.
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: How to Rank Higher on Google (Without Doing SEO)
[00:58] Check out Google Rank Brain.
[01:10] There are backlinks, etc. but there is an ultimate factor that tells Google a result is
relevant.
[01:40] When you’re looking at user experience, bounce rate, etc., that is the ultimate signal that
the result is relevant.
[02:07] User experience is one of the most important aspects of a website. Optimize user
experience.
[02:20] Try UserTesting or UsabilityHub to examine your site.
[02:45] Nothing beats talking to your users and hearing what they like and don’t like.
[03:00] Once you have a big enough sample size, you can improve your site and rankings
based on the solid amount of feedback.
[03:25] If you are also trying to optimize for load times, try using GTMetrix to see how your site
fares.
[03:40] Eric’s site takes 10 seconds to load on mobile devices, which is far too long and it needs
to be optimized.
[04:15] When optimizing for usability, you need to test twice: once for desktops and another time
for mobile devices.
[04:30] You shouldn’t have separate mobile and desktop versions, just one killer site that works
for everything.
[05:15] Even if someone has an LTE or 4G phone, does not guarantee fast connections at all
times.
[05:36] When optimizing for user experience, make sure you’re running A/B tests.
[05:58] Neil tested the pop-ups on his site and how it affected user experience on mobile and
desktop.
[06:27] That’s it for today!
[06:33] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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