How to Do SEO

Search Engine Optimization shapes your website so search engine bots rank it more highly and present it to the right users. This is encouraged by search engines and vital for attracting visitors, but make sure you put the needs of your users first. Attracting people interested in your content is the end goal, not gaming the system.

Researching Keywords Brainstorm key words and phrases.

Keywords are the words on your website that people are most likely to search for. Brainstorm several options related to the theme of your website. Businesses may want to conduct market research or run a focus group to help this process along. If youre starting a website on a small budget, just have a brainstorm session by yourself or with a few friends. If youll be writing about products, search for similar products on online marketplaces. Look for common phrases in the product names and descriptions.Search for online forums related to your website topic. Read through some of the post titles and popular discussions to find topics of interest.Stick to keywords that accurately describe your website. If you only sell chairs, “furniture” is too broad and “bar stools” is irrelevant. Theres no point attracting people who arent interested in your website.Compare keywords with Google AdWords.

This tool is aimed at advertisers, but website creators frequently use it to find out how often people search for their keywords. Sign up for a Google AdWords account, then visit the Keyword Planner Tool. Use the tools provided to narrow down your search: First, fill out the Search for new keyword… form with a few generic descriptions of your website. From the results, add popular keywords that describe your website to your brainstorm list.Next, enter all the keywords from your brainstorm list into the Get search volume… form. Optionally, select a location for your target audience, but only if youre focusing on local content. Ignore the Negative Keywords option, whi Search Engine Optimization shapes your website so search engine bots rank it more highly and present it to the right users. This is encouraged by search engines and vital for attracting visitors, but make sure you put the needs of your users first. Attracting people interested in your content is the end goal, not gaming the system.

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