Welcome to the most complete tutorial on how to do keyword research for beginners. First of all, here’s the website I use in the video to do easy keyword research: . Use it and practice while watching, doing research for your business. In fact, this video is structured so that you can do your own easy keyword research step by step just following the video. By the end of it, you’ll have your SEO keyword research done.

I decided to create this 100% free tutorial, online and on YouTube, to teach SEO keyword research for beginners in a clear and simple way, but at the same time complete and totally free. Every other resource I found on YouTube is either incomplete, a quick “how-to” that says just obvious and elementary concepts, or promotional videos to expensive courses. Most of the times the people who create these content aren’t even SEO professionals. I have been working in the SEO industry for over 5 years, I consulted various companies and startups in London and overseas. I don’t earn money from selling courses, I don’t actually sell any course, but I felt the need to create a resource to learn easy keyword research for beginners that is complete and free.

This video, in fact, contains everything you need to know about how to do keyword research. We will see how to brainstorm keyword ideas, how to find keyword suggestions appropriate for your target and for your niche. We will cover how to see how many people search for a specific keyword in a month, a year or a specific time frame. We will learn how to analyse how competitive a keyword is, how many competitors it has, how easy it is to beat them and rank higher, how doable ranking for such a keyword is and how much time and resources it takes to do so. And finally, we will cover how to evaluate the correct balance between a keyword that has high competition but that is very popular and another keyword that has low competition but is less popular. In fact, while the first type of keyword may seem appealing because it is very popular, you need to be realistic and understand if you can actually do it or if it’s just utopistic, while even if the second type of keyword may seem appealing too because it’s easy to rank, you need to understand if it’s actually worth it to spend time and money to rank for a keyword that brings too little results to have a return on investment. It’s almost like a logistic game: you want to find the keyword that brings as much money as possible but spending less money as possible. The right keyword is, in fact, a good balance between the two, a keyword with a doable competition but with decent popularity. And this balance is actually subjective, depending on your business, on your niche, on your product, on your resources, on your budget and on the time you have available. In this video, we will see how to calculate this balance and therefore how to do keyword research for beginners.

I know, the video is almost an hour long, but trust me, it’s worth watching it until the very end! At the end of it, you will know how to do keyword research professionally, and you will have your research done! Once again, use the tool I recommend (here is the link: ). Thanks for watching and don’t forget to subscribe to Learn SEO! I post regular content about the latest SEO techniques and a complete SEO tutorial.

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