How to Choose Keywords For SEO
00:00:37 Part 1 Prepare a Keyword List
00:00:43 1 – Think like a consumer
00:01:20 2 – Brainstorm the words you would use to find your products
00:01:39 3 – Make a list
00:02:21 4 – Start with listing the keywords in a row, then add columns like page rank, clicks, pay per click cost, conversion rate and value rating
00:02:45 Part 2 Research Potential Keywords
00:02:52 1 – Expand your keyword terms using Google’s suggestions
00:03:30 2 – Go to WordStreamcom to use their free keyword research tool.
00:04:04 3 – Dig into your online website analytics
00:04:47 4 – Add the most popular search terms that are used by Google, Bing, Yahoo and other sites to find your website
00:05:22 Part 3 Remove Potential Pitfalls
00:05:29 1 – Remove vanity keywords
00:06:18 2 – Do not focus on 1-word keywords
00:06:36 3 – Qualify keywords that seem too broad
00:06:59 4 – Avoid keywords that are too specific
00:07:25 Part 4 Test SEO Keywords
00:07:31 1 – Take your pared down list of keywords
00:07:51 2 – Buy pay per click ads on the search engines that drive the most traffic to our site
00:08:20 3 – Track the progress of these keywords
00:09:16 4 – Optimize your website using the most valuable keywords
00:10:31 5 – Do a new report on web traffic, clicks and conversion rates every week
00:10:53 Things

Content taken from WikiHow