Comments on: How SEO Will Change in 2020 (And You’re Not Going to Like It) | akarmarecords.com https://akarmarecords.com/how-seo-will-change-in-2020-and-youre-not-going-to-like-it/ Step by Step SEO 101 Video Tutorials & Courses Tue, 17 Sep 2019 21:04:27 +0000 hourly 1 https://wordpress.org/?v=4.8.19 By: Eric Siu - Leveling up | akarmarecords.com https://akarmarecords.com/how-seo-will-change-in-2020-and-youre-not-going-to-like-it/#comment-10291 Tue, 06 Aug 2019 20:51:13 +0000 https://akarmarecords.com/how-seo-will-change-in-2020-and-youre-not-going-to-like-it/#comment-10291 What do you think about the future of SEO? Are you a fan? Are you nervous? Let us know in the comments! ]]> By: Venkatraman Sivasankaran | akarmarecords.com https://akarmarecords.com/how-seo-will-change-in-2020-and-youre-not-going-to-like-it/#comment-10292 Tue, 06 Aug 2019 20:51:13 +0000 https://akarmarecords.com/how-seo-will-change-in-2020-and-youre-not-going-to-like-it/#comment-10292 So whats the alternate measure to increase the organic traffic? are we going to rely only on paid ads? ]]> By: Eric Siu - Leveling up | akarmarecords.com https://akarmarecords.com/how-seo-will-change-in-2020-and-youre-not-going-to-like-it/#comment-10293 Tue, 06 Aug 2019 20:51:13 +0000 https://akarmarecords.com/how-seo-will-change-in-2020-and-youre-not-going-to-like-it/#comment-10293 Great question. Organic traffic is still going to be very important, you’ll just have to compete harder for it. The best way to do this is through building your brand power online through multiple channels. Increase your organic ranking through steady content upgrades, backlinks and quality content – that part will always be there. Paid ads will of course help, but remember it will continue to get more expensive and you’ll need to build a defense of your organic marketing as well. Keep building momentum and you’ll still be able to defend your organic traffic. ]]> By: Tim Stine | akarmarecords.com https://akarmarecords.com/how-seo-will-change-in-2020-and-youre-not-going-to-like-it/#comment-10294 Tue, 06 Aug 2019 20:51:13 +0000 https://akarmarecords.com/how-seo-will-change-in-2020-and-youre-not-going-to-like-it/#comment-10294 So if not seo do you suggest paid ads? How does a beginner succeed? ]]> By: Surej Shams | akarmarecords.com https://akarmarecords.com/how-seo-will-change-in-2020-and-youre-not-going-to-like-it/#comment-10295 Tue, 06 Aug 2019 20:51:13 +0000 https://akarmarecords.com/how-seo-will-change-in-2020-and-youre-not-going-to-like-it/#comment-10295 Great video, I can do the same for blogs. Like adding keywords and upgrading the content. What do you suggest for service or product pages that has less content? ]]> By: Surej Shams | akarmarecords.com https://akarmarecords.com/how-seo-will-change-in-2020-and-youre-not-going-to-like-it/#comment-10296 Tue, 06 Aug 2019 20:51:13 +0000 https://akarmarecords.com/how-seo-will-change-in-2020-and-youre-not-going-to-like-it/#comment-10296 @Maximillian Heth that’s one valuable comment. ]]> By: Eric Siu - Leveling up | akarmarecords.com https://akarmarecords.com/how-seo-will-change-in-2020-and-youre-not-going-to-like-it/#comment-10297 Tue, 06 Aug 2019 20:51:13 +0000 https://akarmarecords.com/how-seo-will-change-in-2020-and-youre-not-going-to-like-it/#comment-10297 Amazing, thank you for the advice here. Yes if you have the time for something like this at the beginning it can work because not as many people are willing to put in the work. ]]> By: Eric Siu - Leveling up | akarmarecords.com https://akarmarecords.com/how-seo-will-change-in-2020-and-youre-not-going-to-like-it/#comment-10298 Tue, 06 Aug 2019 20:51:13 +0000 https://akarmarecords.com/how-seo-will-change-in-2020-and-youre-not-going-to-like-it/#comment-10298 Very good question. SEO is still important – it is just not as EASY to rank organically. Alternatively, Paid Ads alone will get more and more expensive, and will be difficult to rely exclusively on.
One of the best suggestions is to still focus on SEO, but focus on building your brand across multiple touch points and channels.
Short answer, as a beginner, you’ll have to be prepared to start in one channel, and as soon as possible, begin to go omni channel. ]]> By: Maximillian Heth | akarmarecords.com https://akarmarecords.com/how-seo-will-change-in-2020-and-youre-not-going-to-like-it/#comment-10299 Tue, 06 Aug 2019 20:51:13 +0000 https://akarmarecords.com/how-seo-will-change-in-2020-and-youre-not-going-to-like-it/#comment-10299 You could post on forums, get active on social media, write guest posts, etc — just jump in and provide value to people who are curious about your niche. The more help and value you give to people, the more you’ll stand out. You don’t have to jump into ads right off the bat, though Facebook boost posts are an excellent, easy, and relatively cheap way to drive paid traffic to your site, which can also help your SEO as well. Another thing to consider is targeting long-tail keywords as opposed to medium or short-tail keywords since long-tail keywords tend to feature less ads (they aren’t as attractive to advertisers since they don’t drive gargantuan amounts of traffic individually), but, when you rank for a lot of long-tail keywords, the numbers can add up pretty quickly. This case study is kind of old, but I think it’s still pretty relevant, especially considering what’s coming around the bend: . You’ll notice that the guy says that he combined paid ads with targeting long-tail keywords, so it’s not too far off from what Eric’s suggesting. ]]> By: Rosh Sillars | akarmarecords.com https://akarmarecords.com/how-seo-will-change-in-2020-and-youre-not-going-to-like-it/#comment-10300 Tue, 06 Aug 2019 20:51:13 +0000 https://akarmarecords.com/how-seo-will-change-in-2020-and-youre-not-going-to-like-it/#comment-10300 It’s true we are getting pinched organically, however, there are other opportunities. It’s also important to understand what are most of the zero clicks. Yes, there is a zero-click increase as people continue to depend on Google by asking what is the weather?, the time? and traffic updates?. Yet, much (not all) is stuff we are not going to produce webpages or write blog posts about.

When people say SEO is dead, I respond, SEO is dead when people stop using search engines and search engines stop ranking content in a specific order. There is always a reason why one website, image or video ranks above another. It’s up to the SEO to figure out why and how to improve (yes, a multi-channel approach).

Thanks for sharing snippets of the conference!

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