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Everyone’s telling you to invest thousands of dollars or thousands of your hours into SEO.

And if you do, when should you expect results? The last thing you want to do is spend thousands of dollars or thousands of your hours and it not do anything for you.

That would just suck.

Hey, everyone, I’m Neil Patel, and today I’m going to share with you how long it takes to see results from SEO. Here are the SEO basics.

Here’s the thing. With neilpatel.com, when I first started search engine marketing, I quickly got up to 9,000 visitors a month from search.

Within a matter of 12 months, you fast forward; I went to all the way to roughly 89,000 visitors a month from Google, right?

So in one year I almost 10xed my results. You fast forward another 12 months; I hit over 450,000 visitors a month from Google.

So in two years, I went from 9,000 to 400K and roughly 50,000 thousand visitors a month.

That’s a considerable increase, right?

Just think about that.

Nine to 450K.

That’s crazy.

Now, you’re not going to get the same results as me, because when I started neilpatel.com, this wasn’t my first rodeo.

I’d been in SEO for a long time, well over ten years. But I’ll keep this simple, this is post about SEO for beginners, not pros.

When you first begin SEO, in the first three months, you should see more impressions.

Log into Google Search Console and look at Search Analytics.

You will see how many impressions you’re getting.

As the first three months go by, your impressions should be going up.

If they’re not going up, you’re probably doing something off, or you’re in a competitive space.

Within six months for sure, the impression count should go up. And within your Google Analytics, you should see traffic from Google other than terms from your brand name.

You already may be getting a lot of traffic for your brand name, but you should be getting traffic for keywords outside of your brand name, even if it’s not a lot.

So in the first six months, you should be getting traffic from key terms that aren’t your brand name.

Within a year, things should start kicking in.

Within two years, that’s when you’re going to see the bulk of your SEO growth.

By then you’ve built up your authority and trust in Google, and you just start ranking for almost anything.

Now, here’s a caveat. If you’re not building links and you’re not writing a lot of content, and you’re not getting social signals to your site, it can take even longer to get rankings.

So, to get results within the timeframes I’m giving you, you need to be publishing at least one blog post a week, building at least five to 10 links a month, and you need to be promoting your content every single week on Facebook, Twitter, and any of your other social profiles.

If you do that, you’ll get results within the first 12 months, but you’ll see the bulk of your results come within the first two years.