The meta description is there to tell the story of the page, and should be written to convert searchers into people to click on your results. If you beat the click-through-rate (CTR) average of the position your result is at, Google may push you higher in the search results.
Keywords in the meta description do not have a direct effect on SEO. The influence of the meta description comes from compelling people to click on your result and not someone else’s.
#LockedownSEO #seo #onPageSEO
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