When it comes to International SEO, we usually see the same old things told: domain or subdomain or subfolder? Generic domain or Country Code Domain Names? How to implement the hreflang?

In my Gianluca’s talk, he presents a different point of view to International SEO based on 3 different case histories, which represent well how reality is not always what “best practices” pretend us to do, and that’s for a simple reason: the needs of the client’s international business strategy (and idiosyncrasies).

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