Facebook Campaign Budget Optimization Will Soon Be Required | Lori Ballen 2019

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👀About This Video

Campaign Budget Optimization for Facebook Ad Campaigns will be required as of September 2019. You will set your budget optimization at the campaign level rather than the ad set level. It’s said that this will replace ad set budgets altogether. Before September 2019, there’s a toggle button to turn on or off. Here’s how to use this new Facebook advertising strategy.

With the new Campaign Budget Optimization (or CBO), Facebook will now optimize distribute the budget for the campaign giving a higher budget to the best performing ad sets in the campaign.

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