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This channel was created by Lori Ballen, a marketer, blogger, and social media expert who specializes in search engine optimization. Lori teaches others how to follow The Ballen Method to digital marketing. From her Las Vegas real estate team to her affiliate marketing business, to her shampoo business, to her Keto for weight loss coaching company, Lori practices what she preaches on a daily business.
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👀About This Video
Campaign Budget Optimization for Facebook Ad Campaigns will be required as of September 2019. You will set your budget optimization at the campaign level rather than the ad set level. It’s said that this will replace ad set budgets altogether. Before September 2019, there’s a toggle button to turn on or off. Here’s how to use this new Facebook advertising strategy.
With the new Campaign Budget Optimization (or CBO), Facebook will now optimize distribute the budget for the campaign giving a higher budget to the best performing ad sets in the campaign.
The information contained on this YouTube Channel and the resources offered for download or viewing through this Channel is educational and informational purposes only.
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