Sales up 11%, margin up to highest ever for $180m global client. Reversing a negative trend of decreasing ranking, and sales. E-commerce SEO case study improvements in product pages.

How small changes in ranking make a huge difference in sales. SEO organic ranking and AdWords where to focus.

Title tags, Description tags, Page Content, Image optimization, Inter-page links, UX, Mobile – Requires actual work, creativity, attention to detail, testing, analytics and time