As a site owner, you must be fully aware of the fact that generating loads of digital traffic is a way to give a rapid boom to your business. It also means your products or services are reliable among users. Although there are various ways to get traffic to your site, SEO and PPC are the much-hyped among them all.

For me, understanding your customer’s perspective and how they use the sites is the key factor to determine whether to use SEO or PPC marketing strategy.

Let’s look into the yin and yang of the SEO and PPC.

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