The combined use of h2, h3, h4, h5, and h6 with Anchor Links/Tags (in the style of Wikipedia pages) will help search engines understand your content. And possibly give you Sitelinks!

What you are doing is saying “Here is an important section of my article with the H-Tag and by adding the Anchor next to the H-Tag you are giving the reader a way to jump to another location on the same page.

About Sitelinks: “(…)The links shown below some of Google’s search results, called Sitelinks, are meant to help users navigate your site. Our systems analyze the link structure of your site to find shortcuts that will save users time and allow them to quickly find the information they’re looking for (…)” – More via source

The distinction between an ANCHOR TAG and an ANCHOR LINK is as follows: The TAG is the actual markup location. The LINK is placed anywhere on your page or on other web pages.
A link URL will have a # (hashtag) after the site name and page name dot HTML and then followed by the hashtag + the name you choose for the anchor.

Jumping about a web page is of LOW importance if you have less than 500 words. On the other hand, if your site or blog is trying to rank as an authority it will greatly help (800 + word) pages.

You might want to use the anchor tag to go to text sections and use an anchor tag called “photos” (hashtag followed by any description you wish to go to a collection of photos) and the same for videos on your page and other parts of your content – such as a list for “further reading”. You wish to use a different header tag for these sections (say H4 instead of H3).

SEE ALSO:
– Explanation of H-Tags:
– How to create an Anchor Tags:

BASIC SEO REMINDER:
– You can only use ONE TIME the H1 tag on a web page!

ABOUT US:
– These #CorporateSEOtraining Tips for Non-SEO Staff are presented by Ardan Michael Blum. Ardan Michael is CEO at A. Blum Localization Services in downtown Palo Alto, CA. We specialize in corporate SEO training across California.

– Discover: www.corporateseotraining.com