Many businesses wonder if they should invest in Pay per click or SEO when marketing their brand. Each option requires a different set of circumstances. Making a quick decision based on preference or bias is a bad idea. A product or service may benefit from an SEO strategy, but could perform better through PPC. Some brands even should consider doing both – well, most brands..

It’s important that you analyze your business to determine which option fits your capabilities and customers the best. Either way, you need to possess a solid message that’s clear and precise in order to convert customers. If your on-page copy is off or too convoluted, then you’re going to risk ruining the customer cycle altogether.

So, if you’re considering one of these two options – do yourself a favor and make sure landing pages are on point. Then we can talk strategy.

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