Have you spent a lot of time conducting SEO keyword research to use on your website? Perhaps you’ve purchased an SEO keyword tool to help you, too.

Here are 2 reasons why your SEO keyword research is hurting your search ranking and what to do instead.

Small business owners who want to optimize their websites, online stores, and blogs for search need to understand how to conduct keyword research, how to coordinate that SEO research with the content already on their site, improve the on-page text to maximize the chosen keyword phrase, and use other popular keyword phrases for new, additional content on their site instead of trying to force those phrases onto existing pages that don’t accurately represent the chosen phrase.

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Eli Rose Social Media works with small business owners and independent professionals to grow online through social media, SEO, social media ads, and blogging.

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