18 SEO Google與 Bing的區別（第1部分）| 數碼營銷 35 (廣東話)

你為什麼需要關心 Google 和 Bing？

搜索引擎市場主導地位：Bing（21.4％）, 雅虎（約12.2％），Google（最受歡迎，約佔搜索引擎市場的 70％）。 Google 和 Bing是世界上兩大搜索引擎。

Bing 在搜索市場上的增長速度快於 Google, 是搜索引擎自然流量的另一個主要來源。

全新曝光機會：Google 和 Bing具有不同的排名因素和算法，這意味著您將能夠吸引以前未在Google中排名的新受眾群體。

18 SEO Google與 Bing的區別（第1部分）| 數碼營銷 35

增加雅虎搜索引擎的曝光率：雅虎依靠 Bing 的索引和排名算法。因此，如果您優化了Bing，您將從 Yahoo 獲得同樣的關注。

排名因素：Google有超過200個排名因素，例如關鍵字，網站結構，網站速度和鏈接質量。 Bing的主要排名因素是內容的質量, 例如: 可信度？相關性？是否能夠回答用家的搜索查詢？

搜索查詢：Google不太關注完全匹配字眼搜尋，它有能力提供與搜索查詢具有同義和相關的字詞搜尋結果。 Bing 需要確切的關鍵字查詢, 以匹配搜索結果。

18 SEO Differences between Google and Bing (Part 1)

Why do you need to care about Google and Bing?

Both dominate the Search engines markets: Bing (21.4%) and Yahoo (about 12.2%), Google (most popular, about 70% of Search engine market). Google and Bing are the two major Search Engines in the world.

Bing is growing faster than Google in the search market. Another source of search engine organic traffic.

New exposure: Google and Bing have different ranking factors and algorithms, that means you will be able to reach new audiences that you previously not ranked in Google.

18 SEO Differences between Google and Bing (Part 1)

Increase exposure on Yahoo search engine: Yahoo relies on Bing’s index and Ranking algorithm. Thus, if you optimize Bing, you will grab same attention from Yahoo.

Ranking factors: Google has over 200+ ranking factors, e.g. keywords, site structure, website speed and quality of links. Bing’s major ranking factor is the quality of content, such as trustworthy? relevant? useful? able to answer the search queries?

Search Queries: Google does not quite focus on the exact match, but all matching search queries with synonyms and relevant words. Bing need exact keyword queries to match the search result.

About Savvy Convert – Digital Marketing Strategist Hong Kong
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數碼營銷策略家 – 致力幫助生意經營者、個體經營和服務行業專業人士，利用在線營銷策略來發展他們的業務，以便他們可以增加利潤，節省時間，能源和金錢。

Digital Marketing Strategist dedicated to help Business Owners, Self-employed & Service Professionals leverage online marketing strategies to grow their businesses so that they can increase profits, save time, energy and money.

Do you want to invest in yourself or your brand to :

– Build your brand awareness
– Boost your business and income
– Grow your online presence
– Build relationship with customers
– Attract new customers

You’ll discover how fun, easy and affordable Digital Marketing can be.

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