6 Comments

1. 

   Stuart Crawford says:

   July 4, 2019 at 3:53 pm / Reply

   Walking to my nightmare…85% of our clients expect us to get them new business. We are only measured by net new revenue. This is why I am working on a website as a service and sales training.

2. 

   24SevenMarketing says:

   July 4, 2019 at 3:53 pm / Reply

   I was surprised that the average monthly spend on SEO was so low. But then I looked at the report and saw that the results were FAR worse than that. Let me explain what I saw.

   The annual spending chart leaves out the number of clients spending between $1,000/year and $5,000/year. But we can calculate that from the chart. 50% of the clients spend UNDER $1,000/year and about 2% spend OVER $25,000 a year. This leaves 48% between the top and bottom categories. Of that it looks like 13% are spending over $5,000/year, leaving 35% spending between $1,000/year and $5,000/year. When you plot out this curve the magic figure of $6,000/year, which is the average spend looks like it is at around the 10% level. So a total of around 88% of clients spend less than the average amount and only 12% of clients spend more than the average. This tells me that the distribution is being pretty badly skewed by a few very high spenders.

   I thought that maybe the average spend was being skewed lower because a big percentage of “Under $1,000/year” spend segment actually were not working with SEO providers and their zero spend would be pulling down the overall average. As I found deep in the report this was true…to an extent. 10% of the clients indicated they had worked with ZERO agencies in a year. Including those in the average spend calculation does skew the results towards the low side. But with only 10% spending zero this does not create enough impact to make a big difference.

   None of this changes the FACT that only 12% of clients spend more than $500/month….with something in the range of 2% spending $2,000 a month. Based on this from the videos you have been doing about your agency I have to say that you are doing far better than GREAT.

   My question is can you actually generate the kind of results for a small business for $500 a month so that they will be happy with the results you deliver? And more significantly what can you do for a client who is spending $85/month with you (like 50% of the respondents to this survey are spending with their provider)? (Actually the average spend of that segment would be higher since 10% out of the 50% did not work with an SEO agency…so if you factor those people out of the picture the average spend in this lower market segment is more in the neighborhood of $100/month…but again what can you do for a client for $100 a month?)

3. 

   Brian Landis says:

   July 4, 2019 at 3:53 pm / Reply

   Thanks for sharing that report on how SMBs buy and react to SEO services!

4. 

   David Wardlow says:

   July 4, 2019 at 3:53 pm / Reply

   Great report. Glad to hear you are one of the few that talk about how important having account managers and looking at churn rates.

5. 

   bighit says:

   July 4, 2019 at 3:53 pm / Reply

   Untitled

   Anyone else sees this ?

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     Tech4Everyone says:

     July 4, 2019 at 3:53 pm / Reply

     I