Too often we podcasters are guilty of shouting into the crowd that already knows about us, already listens to our show – and we forget all about Podcast SEO – to establish and grow a NEW audience.

This episode is about THAT.

It’s a long one – BUT FULL OF PRACTICAL GOODNESS!

strap on your seatbelt, grab your note-taking device, and get your show notes rocking for better organic SEO for your podcast.

What you’ll hear on this episode about Podcast SEO [2:13] Why our podcasts NEED to be found on Google, etc. – and why what worked in the past doesn’t always work these days [4:16] How show notes serve listeners as a resource and how they leverage SEO [6:58] Ways that Google has changed in the last few years – and why it matters to podcasters [9:26] Let me count the ways your show notes format needs to change – and tell you why [12:33] View your approach like a domino effect – 1, 2, 3, 4, 5 – BOOM! [17:45] Keywords: They are still relevant but they work differently for SEO in 2018 [21:58] Keyword best-practices and tips learned the hard way [25:48] Titles: Here’s how to make your titles the best they can be [29:05] The text on the page: how to make yours helpful and SEO rich [31:20] Image best practices – and how to pull it off [34:00] You want to use LINKS the right way – Google cares about this stuff [36:07] Rich media resources can make the page BOOM for readers/users [37:30] Commenting and Calls To Action: How you can do it in a smart way! [39:15] Why an embedded audio player makes a HUGE difference. It’s spelled “Dwell Time” [41:14] A non-SEO value page hack: Subscription options!   General Resources Mentioned on THIS Episode See the show notes page here for EVERY link and resource connected to this episode: ;

Podcast consulting that makes a difference. Yoast SEO Plugin: Episode 20: Why You Need Great Show Notes: Episode 21: 1st Step to Epic Show Notes: Episode 22: Step 2 to Epic Show Notes: Episode 23: Step 3 to Epic Show Notes: Episode 47: Podcast Show Notes That Work: